Can Apple be the #1 game console?

MG Siegler on AppleTV outselling the Xbox 360 in the most recent quarter:

When — yes, when — Apple adds apps to this thing, wonder what will happen… If they added them tomorrow, the Apple TV would instantly be the number one gaming console.

It would instantly be the number one gaming console without a controller.  That doesn’t make it the #1 gaming console.  And, no, controlling it with an iPhone/iPad/iPod Touch isn’t going to cut it.  Apple can get it to #1 (even without the “marquee” games that are only available on the platforms), but it’s going to take more than pushing an update.

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